Kike Sarasola is a renowned entrepreneur and business leader, recognized as a leading figure in the tourism and hospitality sector. As the founder of Room Mate Hotels, he has played a key role in redefining urban hospitality, building an international brand focused on design, prime locations, and a strong customer-centric culture across Europe’s major cities.

Kike is a former Olympic equestrian who has competed in three Olympic Games and is the author of the book ‘More Ideas and Fewer MBAs’.

Kike Sarasola brings a multidisciplinary perspective that integrates high-performance sport, business strategy, and leadership. Strongly committed to fostering entrepreneurship, he actively supports startups and emerging talent through various initiatives.

Having successfully navigated one of the most challenging periods in the industry during the pandemic, he now emphasizes resilience, adaptability, and long-term value creation—insights he regularly shares at executive forums, industry events, and international conferences.

MINI BIO

Kike Sarasola is a renowned entrepreneur and founder of Room Mate Hotels, recognized for redefining urban hospitality through a strong focus on design, prime locations, and customer-centricity. A former Olympic equestrian and author of More Ideas and Fewer MBAs, he advocates resilience, leadership, and long-term value creation.