Alessandra is the President of ENIT SpA, the Italian Tourism Board. In this role, she presides over the Board of Directors, designs the strategy and represents the Company abroad.

An economist with extensive international and diplomatic experience, she served as Director for Europe at the United Nations Agency for Tourism (UN Tourism), becoming the first woman and first Italian in the agency’s history to hold such a prestigious position. In this role, she managed the agency’s most significant region, comprising 43 Member States representing 51% of the global tourism market. During her tenure, she enhanced Member States’ satisfaction by introducing dynamic and effective projects and work methods, significantly engaging the global private sector and contributing to increased financial contributions to the agency.

Alessandra also adeptly managed the pandemic period—the most severe crisis for the global tourism sector—spearheading impactful initiatives such as the Global Tourism Crisis Committee and various global technical committees, positioning UN Tourism at the heart of European and global institutions. During this highly productive period, she positioned Italy at the center of global initiatives, from the global communication campaign for tourism recovery (#RestartTourism), launched on July 1, 2020 in Rome, to the organization of the first World Summit of Youth on Sustainable Tourism in Sorrento.

She is a graduate of Bocconi University in Business Economics and holds two Master’s degrees, including an Executive MBA from Luiss Guido Carli University. Fluent in six foreign languages (bilingual in Italian and English) and deeply passionate about the public sector, she resumed leadership of national tourism policy in 2015 after an exceptional five-year diplomatic mission in the Persian Gulf as a special envoy of the Government. This mission, which she herself conceived, aimed to promote Italy’s cultural and educational heritage in the UAE, Oman, Qatar, Kuwait and Bahrain. It followed Alessandra’s notable achievements in the early 2000s in the fields of cultural heritage and audiovisuals, where she served as Head of Studies and International Relations.