Youri Sawerschel is the founder of Creative Supply, a Zurich and Paris-based brand and design agency. He specialises in hospitality brand creation and repositioning, working across Europe and the Middle East for global brands such as Kempinski, Airelles and Marriott, as well as boutique and independent projects. He teaches branding at CEIBS, ESSEC, EHL Hospitality Business School and EPFL, and is the author of numerous articles on brand strategy and storytelling. Youri holds a Bachelor’s degree in International Hospitality Management from EHL in Lausanne, Switzerland.