Umut Şengün is a brand strategist and Partner at Wangan, Istanbul-born design studio, leads the Brand Studio as Creative & Business Director and heads the Paris office. His international career spans luxury fashion, hospitality, and media, including playing a key role in the European expansion of Soho House, directing marketing and growth initiatives across new markets, as well as leading global cultural projects at Bottega Veneta. Throughout his work, he has focused on how brands cultivate communities through space, programming, and cultural positioning, transforming spaces and brands into ecosystems of belonging.