PhD in Tourism. More than 25 years of experience in the tourism sector in the areas of strategy, market intelligence, tourism policy and innovation. Senior Director for Strategy & Knowledge Management at Turismo de Portugal and Chairman of OECD Tourism Committee and previously Chair of the European Travel Commission’s Market Intelligence Group. Tourism Expert in several workgroups from international organizations such as EU, UNWTO, OECD, ETC and WEF.

Invited Professor at Nova School of Business and Economics, Nova Information Management School and Universidad Europea das Canarias.