Nurce Erben graduated from the London School of Economics in the UK. She is an expert in finance and investment economics, who created several luxury brands including the Ruins Luxury Resort, Elementa Hotel and Manzara Hotel in Bodrum, Turkey. She co-owns and manages a portfolio of 8 hotels and 2 waterparks, and she leads all investment operations of the Cactus Hotels Group company. She is a third generation hotel owner, who was featured in Forbes amongst the youngest entrepreneurs in the tourism industry in Turkey. She is also on the board of the BOTAV (Bodrum Development Foundation) and is the head of the Young TTYD Society (Turkish Tourism Investors Association).