Maribel Rodríguez, member of various Tourism Advisory Boards including TIF and Tourism Expert Committees. President of Women Leading Tourism and during 10 years she has served as Senior Vice President of the World Travel and Tourism Council where she has led the expansion of the organisation in Asia, the Middle East and Latin America as well as consolidating the markets in Europe and North America. Maribel has an extensive network within the public and private sector of the Travel and Tourism industry globally. Chief Commercial Officer of Travelodge Hotels Spain and for more than a decade and led the implementation of low-cost commercial aviation in Southern Europe in companies such as Virgin Express, Go-Fly, EasyJet and Ryanair. She has also worked for British Airways as Marketing and Sales Director for British Airways for Spain, Portugal and France.

Executive MBA from ICADE, she has a degree in Industrial Psychology from the University of Salamanca and a Senior Executive Program in Travel and Tourism from IESE, as well as recently completing the Executive to Advisor program from IESE-AEDE-KPMG. Together with 7 presidents from different verticals, they have just launched the W8 Network of Networks, a community of female executives that represents more than 56% of the Spanish GDP. In 2023 was named one of the 100 most influential Tourism Experts in Spain and this year she has been listed by FORBES on of the 30 most influential tourism leaders in Spain.