Funda Eratici is Senior Director of Development for Türkiye, responsible for overseeing Hilton’s growth in the country, which is its sixth largest market globally. With nearly 30 years of experience at Hilton, Funda previously held the position of Regional Director of Sales Operations for Türkiye and undertook the role of Sales Operations Lead for Hilton’s focused service brands – Hampton by Hilton and Hilton Garden Inn in EMEA.