From a hotel family, he began his career with studies in Hospitality and Tourism, and later in Management: MBA in International Hospitality Management from Cornell University ‐ Groupe ESSEC (Paris and New York), PDD from the IESE Business School ‐Barcelona.  After working in hotel groups such as Occidental Hoteles and Accor, he joins the international consultancy MTR‐ Horwath Consulting in 1995, and after the MTR / Mazars merger in the year 2000, he works in Mazars Tourism as a partner and positions the brand in the national hotel consultancy sector.   

Bruno has been passionate about his work in hospitality and strategic consulting for the last 25 years, 15 of which have been devoted to his own company, Magma Hospitality Consulting founded in 2004, with offices in Barcelona, London and Bogotá.   

Bruno is recognized as one of the 150 most influential professionals in the Spanish tourism sector for years 2020, 2021, 2022 and 2023. 

Since March 2019 Partner Co‐head Hospitality Spain at Cushman & Wakefield. 

In March 2018 he is named member of the board for the Instituto Tecnológico Hotelero (ITH), institute that is affiliated to the Confederación Española de Hoteles y Alojamientos Turísticos (CEHAT). And in 2021 member of the board of the Mesa del Turismo (national tourism lobby). 

Has developed the Hotel Quality System through the Hotel Stars Union of the EU for the CEHAT implemented in 5 Regions in Spain and Andorra. Worked for the UNWTO, with the diagnosis of the hotel rating system in Tunisia and Seychelles. 

His areas of expertise are as follow, development of strategic and investment plans in the hotel sector, for investors, HNWI and Family Offices as well as for national and international hotel groups, advising permanently the board of several hotel groups.   

Developed more than 250 hotel feasibility and market studies in more than 25 countries of all types of hotel concepts for both investment groups and national and international hoteliers. As well has developed Asset and Interim Management for variousinvestment groups with interests in the hospitality sector, financial valuations and sale and purchase of hotels and hotel groups in Spain and abroad. 

Teaching, lectures and speeches in Business Schools and international conferences, on hotel trends, consumer behavior, business models…